Shopware

Shopware delivers advanced B2C and B2B commerce solutions, equipping global organizations with the performance, agility, and scalability needed to compete at the highest level. Built on the robust security of open-source technology and architected with an API-first approach, the platform combines ready-to-deploy capabilities with the freedom to customize, extend, and innovate at speed. Shopware supports all deployment models—SaaS, PaaS, and self-hosted—giving businesses full flexibility and control over their infrastructure to align with strategic priorities.

More than 50,000 companies worldwide trust Shopware to power their ecommerce operations. Leading analysts, including Gartner, Forrester, IDC, and Paradigm B2B, consistently recognize Shopware as a key player in digital commerce. With its modular infrastructure, robust partner ecosystem, and over 3,100 extensions available in the Shopware Store, the platform provides the resilience and adaptability needed to drive sustainable growth and respond to evolving market demands. Shopware also upholds the highest standards of trust and transparency, offering SOC2-certified data security, full GDPR compliance, and a publicly accessible roadmap with real-time updates, ensuring that businesses can build on a foundation of security and accountability.

Founded in Germany in 2000 by brothers Stefan and Sebastian Hamann, Shopware continues to be driven by its visionary founders, who remain fully engaged as Co-CEOs. Under their leadership, the company has grown into a global presence in digital commerce, anchored by the core values that define its culture: openness, authenticity, and a commitment to continuous innovation.

The Voyado Engage integration with Shopware allows retailers to seamlessly connect customer and order data across multiple markets. With real-time syncing and smart automation, this integration supports personalized communication, improved segmentation, and better campaign performance. From abandoned cart flows to transactional emails and personalized offers, Shopware and Voyado help retailers engage more effectively—across regions and touchpoints.