SLACE is a Conversational Retail Platform that helps retailers transform anonymous in-store shoppers into known customers and long-term customer relationships. By connecting physical retail with digital engagement, SLACE enables brands to identify shoppers with consent, enrich first-party customer profiles and activate personalized customer journeys across the entire customer lifecycle.
Through QR codes and other in-store touchpoints, SLACE captures valuable customer interactions and connects them with CRM, loyalty and marketing platforms such as Voyado. This enables retailers to unify offline and online customer data, creating a complete view of every customer while respecting privacy and consent.
SLACE extends traditional customer data platforms with conversational engagement, allowing retailers to continue the customer relationship beyond the point of sale through WhatsApp and other messaging channels customers already use every day. Personalized conversations can deliver digital receipts, promotions, loyalty rewards, product recommendations, customer support and post-purchase engagement in real time.
The platform continuously enriches customer profiles with behavioral signals and first-party data, enabling smarter segmentation, personalized campaigns and more relevant customer experiences. By combining customer identity, conversational engagement and real-time data activation, SLACE helps retailers increase loyalty, improve customer retention and maximize customer lifetime value.
Retailers can identify anonymous shoppers, synchronize customer profiles, activate omnichannel customer journeys and measure the business impact of every interaction - from the first store visit to long-term customer loyalty.
Whether the goal is customer acquisition, loyalty enrollment, digital receipts, product engagement or personalized retention campaigns, SLACE provides retailers with the tools to turn every in-store interaction into a measurable business opportunity.
"Finally, measurable retail promotions — which, as an added bonus, build an addressable customer database — to replace printed weekly advertisements in the future."
SLACE extends Voyado's customer experience platform by connecting physical retail interactions with conversational customer engagement and real-time customer identification. Through QR codes, NFC and other touchpoints, retailers can transform anonymous shoppers into known customers while capturing valuable first-party data with explicit customer consent.
Customer identities, behavioral signals and interaction data are seamlessly synchronized with Voyado, enabling unified customer profiles, smarter audience segmentation and highly personalized omnichannel journeys. Together, SLACE and Voyado bridge the gap between offline retail and digital customer engagement, empowering retailers to activate loyalty programs, automate personalized campaigns and build stronger customer relationships across every touchpoint.
By combining conversational engagement with customer intelligence and marketing automation, retailers can increase customer identification, improve data quality, strengthen loyalty and deliver measurable business impact—from the first store visit through the entire customer lifecycle.
Replace one-way marketing with personalized conversations. Using customer data and segments from Voyado, SLACE delivers highly relevant WhatsApp campaigns with promotions, product recommendations, store events and loyalty updates—driving significantly higher engagement, conversions and repeat purchases than traditional email campaigns.
Transform every purchase into the beginning of a customer relationship. Digital receipts delivered through WhatsApp provide instant value while identifying shoppers with consent. Purchase data can be synchronized with Voyado to enrich customer profiles, trigger personalized journeys and increase first-party customer data.
Modernize traditional loyalty programs with conversational engagement. Customers collect points, receive personalized rewards and interact directly through WhatsApp without downloading an app. Combined with Voyado, retailers can automate loyalty journeys, reward customer behavior and increase retention across every touchpoint.
Digitize in-store promotions with QR codes, NFC and conversational experiences. Instead of anonymous participation, retailers capture consented first-party customer data while measuring campaign performance from store visit to purchase. Every promotion becomes a customer acquisition opportunity.
Replace physical loyalty cards with a digital customer experience. Customers automatically receive a personalized digital customer card through WhatsApp, making rewards, exclusive offers and loyalty benefits instantly accessible. The integration with Voyado keeps customer profiles synchronized and enables highly personalized engagement.
Turn satisfied customers into your strongest acquisition channel. SLACE enables automated referral campaigns directly through WhatsApp, rewarding both existing and new customers. Combined with Voyado segmentation and customer data, referral programs become measurable, personalized and easy to scale across all retail locations.
