Retail Radar 2025 is live - download reports now!
Back to Directory
 logo

Meta

Integration
Visit website

Use first-party data to increase your return on ad spend

Categories
Advertising
Collections
Voyado Engage
Resources
Support

Developed by: Voyado

Support Email: support@voyado.com

About Meta

Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. Over 2 billion people use Facebook, Instagram, WhatsApp, or Messenger every month to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

“We can segment our profitable customers ​in Voyado, then set up lookalike audiences in Facebook, to target our marketing towards!”
Daniella Johansson, E-commerce Manager at Didriksons

Meta and Voyado

Restrictions on third party data makes it harder to get to know and target the right customers. With Voyado you have the perfect opportunity to use your own first-party data, which makes it easier to increase your return on advertising spend.​

Voyado's integration to Meta has full support for dynamic segment exports between Voyado Engage and Facebook Custom Audiences so you can leverage first party data for ads targeting on Instagram, Messenger and Facebook.

Use cases

  • Optimize spend

    Use customer insights to optimize your ad spend and ensure that your ads are only shown to customers that are likely to purchase your products

  • Increase conversion rates

    Increase conversion with highly personal and relevant ad campaigns

  • Boost customer acquisition

    Boost customer acquisition by creating and targeting twin audiences of your best customers

  • Target based on customer activities

    Pre-filter and segment on known customer activities