eesii by Bertelsmann Marketing Services

eesii, by Bertelsmann Marketing Services, is an innovative platform that automates and optimizes the execution of personalized, trigger-based Direct Mail campaigns. By combining cutting-edge programmatic print technology with decades of expertise in delivering impactful print campaigns, eesii enables marketers to seamlessly integrate Direct Mail into their customer journeys and significantly boost conversion rates.

The collaboration between eesii and Voyado Engage empowers brands to enhance their omnichannel marketing strategies by incorporating automated and personalized Direct Mail into their customer engagement efforts. Together, eesii and Voyado offer a unique approach that bridges the gap between digital and physical channels, creating cohesive and memorable customer experiences.

The synergy between eesii and Voyado puts actionable insights and tools in the hands of marketers, enabling them to:

• Enhance personalization by focusing on customer preferences and behaviors.
• Streamline workflows for effortless planning and execution of Direct Mail campaigns, seamlessly integrated into the customer journey alongside digital touchpoints.
• Improve campaign performance through data-driven decisions, optimized delivery, and continuous refinement using testing and validation tools.

When integrating data between Voyado and eesii, the process is seamless and collaborative. Voyado provides full support in the exporting of CSV files, ensuring the data is structured and ready. On the other side, eesii takes over by supporting the import process into your system, ensuring everything is set up correctly. Together, we make data transitions simple and efficient.

By combining eesii's automation expertise with the powerful insights from Voyado Engage, marketers can create highly effective Direct Mail campaigns that deliver real impact and forge deeper connections with their customers.