Centra

We embrace brands' specific complexities around things like channels, sizes, promotions and localisation and turn them into our product road map. 

Technically, Centra is an API-first, composable, SaaS platform with a native best-in-class core combined with best-of-breed integrations for all other client needs.

Centra - one setup to rule them all

Centra clients only need one Centra setup to run all stores, markets, D2C, wholesale, outlets etc. This means only one upload and one platform per product, only one store for all markets and only one platform for all operations. This also means far fever headaches and maintenance with retrofit industry-agnostic platforms.

Native best-in-class functionality

Centra allows brands to focus on the customer experience and merchandising and has native business critical functionality for fashion and lifestyle brands:

• Product Information Management (PIM)
• Order Management
• Tax Engine
• Promotion and voucher engine
• Localisation of sizes, pricing, language etc.
• Digital Wholesale

Why more than 300 brands already chose Centra?

• Only one setup to run stores, markets: D2C and B2B
• International by default, unlimited warehouses, currencies, price lists etc.
• Unlimited localisation: local language, images, sizes, prices etc.
• Flexibility = no lock-in means fast time-to-market for new initiatives/experiments
• Build pixel-perfect sites: pick any design, CMS etc.

Integrating Centra with Voyado enables multiple useful exchanges of data between the systems, including:

• Sending Customer data from Centra to Voyado to maintain a 360 degree customer view in Voyado
• Sending Order data from Centra to Voyado, to be used e.g., for segmentation of campaigns
• Triggering certain transactional emails to be sent by Voyado